Sneaker Truck by Yandex Market is a traveling summer project created as part of a campaign highlighting authentic sneakers on Yandex Market. The art object was first designed as a 3D render and then fully brought to life as a physical installation, touring six Russian cities: Saint Petersburg, Krasnodar, Nizhny Novgorod, Novosibirsk, Yekaterinburg, and Kazan.

The truck functioned as a mobile hub of street culture with a true block-party vibe: DJ sets, constant movement, and a steady flow of visitors. Inside, two customization zones were running — a personal custom service and hands-on workshops where guests created their own sneaker designs together with Street Wave, one of the leading sneaker customization teams in Russia. A try-on and sales area was also integrated, with nearly 1,000 pairs of sneakers traveling with the truck — essentially a warehouse on wheels.

The space around the art object was filled with interactive experiences: a fingerboard park with mini ramps painted by graffiti artists, a merch station, and playful engagement mechanics. The tour faced every challenge of a summer roadshow — heavy rain in every city, storms, and even forced shutdowns — but the events kept going. Customization became the main driver of engagement: people of all ages spent hours in workshops and personal sessions, turning sneakers into truly one-of-a-kind pieces.