Moscow 2030 is a futuristic city festival built around the idea of unconventional retail and maximum visual impact. The project featured 7 art pavilions, each inspired by the products and brands presented inside. Instead of traditional structures, the city hosted architectural-scale objects shaped as an oversized jacket, sofa, toy box, perfume bottle, and other everyday items enlarged into bold urban statements.

The goal was to attract maximum attention and create something the city had never seen before. The result: 40,210 items sold, 454,783 total pavilion visitors, and 409 participating brands, merging architecture, art, and commerce into a single urban experience.